Portfolio

Digital Marketing Franchisee Platform

Signs Now

Signs Now - Digital Marketing Franchisee Platform Case Study

Objective

Deliver a turnkey website and marketing platform for 130+ franchisees in the United States and Canada and increase local Internet visibility and franchise sales

"They’re top notch. Everything from the programmers to the designers to the customer relations people at People To My Site – you can’t find a better group of people to work with. They have it all here. All under one roof… 68% of all my stores are showing positive growth in a very difficult economy."

– Bernard Haun,
Vice President of Marketing and Communications

Nationwide Insurance

Nationwide Insurance - Digital Marketing Franchisee Platform Case Study

Objective

Capitalize on the potential to generate local, online business opportunities for several hundred independent agents across the United States

"We specifically chose People To My Site as a digital marketing solutions provider because of their ability to support multiple business locations with a scalable yet highly effective platform, which has experienced great success in the franchise industry."

– Tony Gonsalves,
Vice President of Marketing – Allied, Titan, NWAG, Commercial, National Partners

Website Design/Development

McLeod Software

McLeod Software - Web Design/Development Case Study

Objective

Re-design and develop McLeod’s website to reinforce the company’s reputation as a premier software provider in the trucking industry

"People To My Site’s work is paying off for us in many ways, and I thank the team. I know we will continue to get better in 2011."

– Mark Cubine,
Vice President of Marketing

Arnold Sports Festival

Arnold Sports Festival - Web Design/Development Case Study

Objective

Create a website for the world-class Arnold Sports Festival that promotes 40+ sporting events, features high-resolution graphics and video footage, highlights the biography of select internationally renowned athletes, incorporates sponsors, and drives ticket sales

"The Arnold Sports Festival had a record year in 2010 and it would not have been possible without the work of our partners at People To My Site, who helped us attract record traffic to our Web site. We look forward to working with People To My Site as we continue to build our online marketing efforts."

– Jim Lorimer,
Co-Producer

Search Engine Optimization

Scotts Miracle-Gro

Scotts Miracle-Gro - SEO Case Study

Objective

Increase monthly YOY organic visits by 15% to engage and educate consumers on Scotts products and influence incremental revenue growth in select big box retail centers across the U.S.

"People To My Site drove a 30% increase in our SEO traffic, which exceeded a key business objective."

– Joel Reimer,
Director of Interactive Marketing

Lexus

Lexus - SEO Case Study

Objective

Eliminate corporate-level PPC spend annually for 200+ franchise dealerships by incorporating localized website keyword strategies per dealer market area

"Through SEO, People To My Site decreased our 7-figure PPC budget by 20% across the Lexus franchise annually while increasing organic visibility and web traffic per dealer location."

– Perry Wong,
Marketing

Paid Advertising

M/I Homes

MI Homes - Pay-Per-Click (PPC) Advertising Case Study

Objective

Lead prospective homebuyers to request-for-information forms on any one of the 12 U.S. market profile pages on the M/I Homes website

"People To My Site has been a terrific partner helping us figure out how to improve the delivery of leads to our website through their PPC efforts. They bring a broad collection of tools and talents that complement our in-house marketing and technology teams."

– Bill McDonough,
Chief Marketing Officer

Keller Williams Capital Partners Realty

Keller Williams - Pay-Per-Click (PPC) Advertising Case Study

Objective

Increase website visitors to, and conversions on, HouseColumbus.com through a geo-targeted pay-per-click campaign that leverages locally popular and competitive real estate search terms

"People To My Site has created new business opportunities for Capital Partners in an industry that has had its share of misfortunes over the past few years, and we are confident that their strategists will continue to exceed our expectations through paid advertising."

– Zach Cantrell,
Realtor© and IT Committee Chairman

Marketing Solutions

Custom Technology Solutions

Nationwide / Allied Insurance - Custom Technology Solutions

Nationwide / Allied Insurance

Objective

Deliver an efficient, web-based technology solution that drives enterprise-wide adoption of corporate digital marketing strategies

"With such a large network of independent insurance agents, we sought a solution that was scalable and user friendly to rapidly increase our system-wide adoption rate. People To My Site’s solution has delivered effectively"

– Tony Gonsalves,
Vice President of Marketing – Allied, Titan, NWAG, Commercial, National Partners

Mobile

Mobile Website Development

People To My Site designs and develops WAP-enabled sites, conducts SMS text message marketing and promotional campaigns, advertises using mobile banner networks, develops mobile applications for Android/iPhone, and tracks our success through best-of-breed analytics.

As a complement to our platform and digital marketing solutions, People To My Site works with many of our franchise and multi-unit business clients to ensure they have a strong mobile presence.

Social Media

Express Employment Professionals - Social Media Webinar Series

Express Employment Professionals

Objective

Educate franchisees on ways to leverage social media to locally promote their brand, job postings, and job placement capabilities

"People To My Site designed a six-week program which incorporates basic, intermediate, and advanced concepts that allowed a beta-group of our franchisees to evolve their social media efforts. People To My Site has been invited to our annual convention to continue its educational path with our franchisees."

– Jennifer Anderson,
Vice President of Marketing and Communications