Creativity Inspired by Strategy.
People To My Site leverages the concept of creative design inspired by conversion strategy to help your franchise system launch enterprise quality websites. By marrying innovative design with analytics that monitor user behavior and optimize conversions, your franchisees will have the ability to maximize their opportunities to convert qualified visitors.
Finding a Balance between Form and Functionality:
It's often difficult to find a balance between design and functionality to meet consumer expectations. While a website may look nice with a solid design or provide an onslaught of information, if it's not generating a positive user experience or converting leads then it's not necessarily effective.
People To My Site incorporates design aesthetics and visual identifiers along with an intelligent information architecture for each website through design science. We deploy usability best practices from the onset of each project with a primary objective of determining how to engage a consumer while leading them to a conversion (i.e. lead generation). Our websites are not design for design's sake or information for information's sake; they're design for the sake of conversion rates and usability to help each franchisee meet consumer expectations.
Our Designs and Your Brand:
Our website designs bring enterprise-quality branding to each independent franchisee. Along with our customizable solutions, each franchisee has greater control over their brand and a clear path to implement an effective strategy. They're able to choose the website design that best fits their sales and marketing objectives based on sample designs we create, and then customize the content and brand identity to deliver a localized look and feel.
These sites are also infused with search engine friendly practices like Search Engine Optimization (SEO). SEO and organic visibility within the search engines influence the design and development practices of People To My Site's strategists. Our platform is rooted in SEO because one of our main objectives is to deliver new, qualified business opportunities through keyword searches associated with the franchisee’s products, services and brand message.