Your Franchise Deserves Only the Best.
Data and analytics reporting are an integral portion of a successful online marketing plan and each franchisor and franchisee deserves to know that every dollar invested is attributing to their success on the Internet. Using our Internet solutions and tools, your franchise will have access to Fortune 500 technology at a mere fraction of the cost to both maximize your ROI and constantly improve your franchise's online performance.
Providing Measurable Solutions:
At People To My Site, most of what we do is measurable for the purpose of ensuring success. In the past, clients have expressed that they're simply too busy to keep up with the performance of their websites, yet they realize the importance of obtaining and maintaining a strong Internet presence.
As a result, People To My Site made the investment and incorporated best-of-breed technology into its service offering. We selected the tools and created a process that allows franchises like you to stay ahead of the technology curve. By providing franchisor and franchisee stakeholders with the ability to measure user behavior through path and conversion funnel analysis, we're able to demonstrate the effectiveness of multi-channel marketing efforts, as well as conduct A/B and multivariate testing to optimize website experiences to the point of diminishing returns.
This allows us to review results from each individual franchisee and make adjustments according to the ongoing changes in visitor behavior, market demand and competitive landscape to ensure maximum success.
About Our Best-Of-Breed Technology:
People To My Site is a proud partner of Adobe. We utilize Adobe SiteCatalyst (powered by Omniture) as a reporting platform to provide franchisor and individual franchisee locations with customized reports that reflect return on investment (ROI) data. We're able to provide this level of detail due to our ability to follow unique visitors for up to ten years as well as attribute success measurements to specific advertising and marketing initiatives.
We also leverage user behavior to understand the effectiveness of the website’s message and the sales cycle of Internet consumers and perform ongoing testing on both the website and SEO campaign to maximize conversions. Adobe SiteCatalyst (powered by Omniture) is repeatedly selected as the world’s best analytics platform for its customizable dashboard and breadth of insightful analytics. Typically, Fortune 500 companies leverage this kind of software; however, People To My Site delivers its powerful insights to small business owners to ensure an effective strategy.
Outside of SiteCatalyst, People To My Site offers limitless secure cloud hosting to host websites, design science to combine in-depth analytics with our strategy, and a real-time behavior response system through our innovative content management system.